Design comes alive when it responds to its surroundings.
Design In Situ transforms Orchard-Somerset’s brand spaces through thoughtful brand-designer collaborations, inviting visitors to experience creativity in context.
Orchard is reimagined as a design-driven Lifestyle Trail.
Each brand along the trail is anchored by a lifestyle keyword that expresses the rhythm of daily life.
From expressing ourselves and playing, to pausing, dwelling, creating, moving, and living fully, these brands embodies a universal lifestyle keyword, turning Orchard into a living journey of design.
Start your ODD Lifestyle Trail
The day begins with energy and youthful voices.
SCAPE represents expression—a space where young people shape identity, share ideas, and leave their mark. Design here is about self-discovery and amplification of voices.
Design lens: Street culture, Community spaces, Dynamic platforms for expression.( YOUTHFUL VOICES )
( SELF-EXPRESSION )
( YOUTHFUL VOICES ) ( SELF-EXPRESSION )
Play fuels creativity.
Beyond The Vines celebrates experimentation and spontaneity through bold designs and quirky forms. This stop invites visitors to see play not as leisure but as a driver of imagination.
Design lens: Playful aesthetics, functional fun, the spark of new possibilities.( CREATIVITY )
( EXPERIMENTATION )
( CREATIVITY ) ( EXPERIMENTATION )
Rituals give structure to our day.
Aesop embodies cleanliness and care—transforming mundane routines into sensory experiences. Through design, even the simplest act (washing hands, caring for skin) becomes meaningful.
Design lens: Sensory design, ritual-making, beauty in daily practices.( RITUALS )
( SENSORY EXPERIENCE )
( RITUALS ) ( SENSORY EXPERIENCE )
As the day progresses, life is about finding rhythm.
In Good Company captures flow—how design supports graceful movement, transitions, and ease in how we dress and live.
( STYLE IN MOTION )
( EASE )
( STYLE IN MOTION ) ( EASE )
Design lens: Fluid forms, versatility, style that adapts to the rhythm of life.Midday brings the need to rest.
The 1872 Clipper Tea Co offers a pause—slowing down with heritage rituals of tea. This moment embodies how design creates calm and reflection amidst busyness.
Design lens: Tradition, ritual objects, sensory appreciation.( REST )
( HERITAGE )
( REFLECTION )
( REST ) ( HERITAGE ) ( REFLECTION )
Home is where we gather and recharge.
Castlery represents dwelling—the comfort of well-designed spaces that foster belonging, rest, and community.
Design lens: Furniture as lifestyle anchors, creating warmth and connection at home.( HOME )
( COMFORT )
( COMMUNITY )
( HOME ) ( COMFORT ) ( COMMUNITY )
Inspiration strikes when we dwell, rest, and reflect.
Moleskine symbolises creativity—the power of design to turn intangible ideas into tangible forms, whether through writing, sketching, or planning.
Design lens: Tools of imagination, personal expression, making ideas visible.( IMAGINATION )
( MAKING IDEAS TANGIBLE )
( COMMUNITY )
( IMAGINATION ) ( MAKING IDEAS TANGIBLE ) ( COMMUNITY )
Design is also about action.
Nike embodies movement—innovation that enables us to push boundaries, perform, and explore new ways of living actively.
Design lens: Performance-driven design, Innovation as lifestyle transformation.( INNOVATION )
( PERFORMANCE )
( MOVEMENT )
( INNOVATION ) ( PERFORMANCE ) ( MOVEMENT )
Life flows not only in what we carry, but in what we give.
DORS represents giving—design as an act of generosity, sharing, and connection. This stop embodies how thoughtful design can create objects that move beyond utility to become gifts of care, exchange, and meaning.
Design lens: Thoughtful utility, objects as gifts, design that fosters connection.( SHARING )
( GENEROSITY )
( CONNECTION )
( SHARING ) ( GENEROSITY ) ( CONNECTION )
At its essence, life is about balance and simplicity.
MUJI represents living with clarity, essentials, and harmony. Through thoughtful design, MUJI reminds us that life can be less cluttered and more meaningful.
Design lens: Simplicity, function, balance.( ESSENTIALS )
( SIMPLICITY )
( BALANCE )
( ESSENTIALS ) ( SIMPLICITY ) ( BALANCE )
